Every day we have to make choices. From what we want to eat, to what we want to wear, what we want to listen to right through to who we want to represent us in public office.

To make good choices, we need reliable information. The Be Media Smart campaign has been developed by Media Literacy Ireland and is supported by a range of organisations across Ireland to help people hard to tell the difference between reliable and accurate information and or deliberately false or misleading information.

This infographic from EAVI illustrates a range of misleading information with different purposes. Some false information is deliberately designed to mislead people with the aim of influencing them or swaying public opinion. Other false information includes genuine mistakes, satire, parody, or information that is clearly representing one-side of a story or a personal opinion.

Recognising disinformation is also a focus for the European Media Literacy Week which takes place between 18th and the 22nd of March and the European All Digital Week.

+ Read More

Ways to be media smart

  • Stop_

    Use these quick tips to help you judge whether information is accurate and reliable.

  • Think_

    BE MEDIA SMART using these resources from around the web.

  • Check_

    It's always good to check where your information comes from. Find out who is supporting this campaign.

    Supporting Members