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BE
MEDIA
SMART_

“We need a vaccine against misinformation”

Dr. Mike Ryan, head of WHO’s health emergencies program.

In 2019, the Be Media Smart campaign was developed by members of Media Literacy Ireland to help people tell the difference between reliable and accurate information and deliberately false or misleading information.

In 2020, during the Covid-19 outbreak the World Health Organisation coined the term “infodemic”. In the same way that there are things we can all do to protect ourselves, and others, from Covid-19, there are also things we can do to counter unreliable and inaccurate information.